Forget the mass, impact the special few

There is great satisfaction in impacting others, even if it is one person.

As I am in the midst of building my marketing knowledge, I am learning that it is important to focus on the smallest viable market: the smallest group of people who you choose to serve. The idea is, if you obsessively try to understand and cater to these special few, they will voluntarily spread the word about your product or service as a result of the value they derive from you. This also allows marketers to create a stronger brand, community, and projects that they are proud of.

“The relentless pursuit of mass will make you boring, because mass means average, it means the center of the curve, it requires you to offend no one and satisfy everyone.” – Seth Godin, This is Marketing

I experienced this firsthand earlier today when I received my first blog comment from a stranger. I was surprised to see that he felt strongly enough about blog post, compelling him to leave a comment. This comment was not just any comment but one of great depth and vulnerability. The joy that I received from that one comment reminded me of why I write these blog posts.

By focusing on impacting a special few, you are able to provide value to those who want to hear what you have to say.

“We must begin with a worldview, and invite people who share that worldview to join us. ‘I made this’ is a very different statement than, ‘What do you want?'”

This points back to the old adage, “Quality over quantity.”

In a world that is convoluted by the “more”, focus on the “better”.

Focus on impacting the special few. 

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