Authenticity goes far

Why sell a fake version of yourself? Yes, we must impress people to get what we want, however we should showcase skills that are authentic to who we are.

I reached out to a seasoned marketing professional for advice earlier last week. This part of her response surprised me:

At the end of the day, people don’t buy your product, they buy YOU. The more authentic and vulnerable you are willing to show up in the world, the more people want to listen to what you have to offer. I have found that to be true through and through.

Think of all the ways we market ourselves: job searching, branding, sharing our stories. We try to show people ourselves, however often times, there is a plateau. We don’t get the response we want, or the validation we believe we deserve, so we give up. We sacrifice our authenticity and sell a different story. Possibly a story that is fake.

A great example is when people catfish when looking for dates. How would you feel if you were going into a date expecting one person when another person shows up? I would be extremely annoyed. I assume people we are marketing to feel the same way when we act out of character.

If we hit a plateau, let’s simply change our strategy. Gather data. Theorize. Test. And try again. Don’t give up. But keep testing. Find a better way to tell your story.

The market, at least the market you’re looking to serve, wants someone who they can trust. How can you build that trust? Show them you, the best parts of you, and actively work to strengthen the rest.

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