Authenticity goes far

Why sell a fake version of yourself? Yes, we must impress people to get what we want, however we should showcase skills that are authentic to who we are. I reached out to a seasoned marketing professional for advice earlier last week. This part of her response surprised me: At the end of the day, … Continue reading Authenticity goes far

Forget the mass, impact the special few

There is great satisfaction in impacting others, even if it is one person. As I am in the midst of building my marketing knowledge, I am learning that it is important to focus on the smallest viable market: the smallest group of people who you choose to serve. The idea is, if you obsessively try … Continue reading Forget the mass, impact the special few