Caroline Luu

Designer, founder, and writer building scalable systems, driving cross-functional collaboration, and shaping product strategy

Known for systems thinking, organizational impact, and workshop facilitation. Passionate about building agentic, empowering tools and crafting experiences that support human growth and connection.

Work Experience

  • Sep 2024 - Present

    Creating immersive experiences through art, experiential design, and local partnerships to support community and emotional wellness

  • Dec 2023 - Feb 2024 (Freelance)

    Refined UX vision and interaction model for an AI-powered PM copilot (pre-seed startup); Defined trust-building interaction patterns, working with prompt engineers, developers, and leadership to prototype features for investor funding

  • May 2022 - Sep 2024

    Led end-to-end design for banking product bundle (eVault & eSign) resulting in 5+ enterprise contracts signed, industry approvals & certifications, expansion in a new strategic vertical, and 66% reduction in loan lifecycle time and $4K/month operational cost savings for clients

    Redesigned the Admin User Management platform, contributing to fulfillment of a $100K+ enterprise contract in a new strategic market

  • Apr 2021 - Apr 2022

    As an agency designer, I designed mobile prototypes for a $2.5M/year user education issue at Vivint Home Security, lease-to-own fintech feature launch at Progressive Leasing; A/B testing Feeds and Stories at Meta; internal tooling to reduce operational costs.

  • Apr 2014 - Sep 2018

    Early employee at an educational therapy startup; Designed and taught personalized education programs and services for high-value clients; Designed concepts and wireframes for an EdTech iOS game with developers and leadership

Publications